"Now sentiment is a very important concept in behavioral finance. A consistent theme in this book is that sentiment is the reflection of heuristic-driven bias."
Shefrin (2000)

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KAPLANSKI, Guy, and Haim LEVY, Sentiment and Stock Prices: The Case of Aviation Disasters, Journal of Financial Economics, forthcoming 2009.
KAPLANSKI, Guy, and Haim LEVY, Exploitable Predictable Irrationality: The FIFA World Cup Effect on the U.S. Stock Market, Journal of Financial and Quantitative Analysis, forthcoming 2009.